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LE NOIR, UNCONVENTIONAL LUXURY

TREVISO
For years now, a corner of Paris has found a home in the heart of North Eastern Italy. The light of a beautiful star from the Ville Lumière has been illuminating the Le Noir boutique since 1969. Not by accident, the name of the boutique was chosen in the early days when black was the colour of a cutting-edge and romantic style and Paris was a mecca for new trends that inspired the world.
These three multibrand boutiques go beyond the concept of exclusive elegance, where well-known international brands are showcased alongside young emerging designers. On entering, customers are presented with a fascinating and magical world of haute couture and bohemian luxe. New styles and emotional diktats stemming from a love for good taste, which is also reflected in the sophisticated furnishings and settings, perfect for hosting hi-tech events and contemporary art exhibitions.
“Not being strict about appearance, and having a touch of transgression, is a sign of elegant freedom. This is the personality I look for in each clothing item, accessory, jewellery piece.”
This is Le Noir’s philosophy, which is well reflected in the cinematographic windows, essential components of the boutiques, which perfectly express the chameleon style going from street style to conceptual style, and capable of interpreting the personalities and desires of customers, even virtually. All this is softened by a slightly offbeat and fascinating attitude.
In fact, the Le Noir boutiques are not only an allure of Parisian perfumes, but for years now have also been involved in the magical world of online prêt-à-porter, sharing their proposals online through e-commerce and numerous social networks.
The search for new guidelines is international and comes from travelling, participating in fashion shows, and attending both glamourous and underground events. The romantic blends with glam rock to meet the needs of customers who, in turn, come from all over Italy and abroad. Most of them are discerning women with a natural sophistication, very different from each other, with classic, strong, romantic and alternative tastes. They are women who also love to travel and experiment, and are willing to receive advice from people they like.
From a more cosmopolitan perspective, Le Noir brings together different generations, drawing on vintage and experimenting with innovative choices to obtain a result that, although originally derived from a Parisian influence, now caters to a much wider universe. A universe where lovers of beauty, style and charm “navigate” together. There are no rules, only good taste.
Exhibitions, events, technology, fashion, cutting-edge, hi-tech, this is the Le Noir world. #lenoirstyle will captivate you!


TREVISO
P.ZZA INDIPENDENZA, 10
31100 - TREVISO
TEL. +39 0422 411934
FAX. +39 0422 549180
treviso@lenoirboutique.com







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